Very nice decision. The advantages are big. I guess there are peak times when people submit new ads and none peak times. Alright maybe I’m wrong but generally everything works like that in the World right? So during none peak times they can now process none active ads. The result will then be less to do tomorrow, is that not all of our goal? Very surprised this is not in place already, it sounds like a key efficiency measure rather than a new idea but at least it’s coming.
Now, maybe we’ll all want to create ads ahead of when we will use them. We can create even more ads before activating them to try different variations and see which pass!
Email Received From Google
Dear AdWords Advertiser,
We’re writing to let you know about some upcoming changes to the types of ads we review.
Starting on 6 September, we’ll begin reviewing paused ads the same way we review active ads. This means that your new and existing paused ads will be sent through the standard ad approval process. As a result, if your paused ads violate one or more of our AdWords advertising policies, they are likely to get disapproved.
We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.
Starting on 6 September, we’ll begin reviewing new paused ads, followed in the coming weeks by the review of existing paused ads.